This, for me, is the moneymaker.
I have no idea why camera companies harp on about megapixels, ISO, autofocus points, and a myriad of other measurements that in 2018 are pretty pointless. Any camera on the market has more than enough in terms of ISO performance and megapixels.
Yet, bit rate is hidden deep inside the camera specs.
The addition of millions of colors, RAW 16 bits add to your sensor is unbelievable.
Usability for my Camera Department & the color depth are by far the biggest selling point to me. Grading the RAW files in Davinci Resolve are a breeze, it's far easier to create a great color palette than it is with the 8Bit/10Bit compressed camera recording.