GENERAL PANTS - SUMMER
AN INSTORE VIDEO TO SHOWCASE GENERAL PANTS EXCLUSIVE SUMMER COLLECTION. PRODUCED BY WHERE THERE'S SMOKE FOR GENERAL PANTS & WITH A FREE REIGN IN THE PROPS DEPARTMENT AND SOME GREAT MODELS, WE EXECUTED A VERY INTERESTING GENRE FOR THIS ONE WHICH FALLS RIGHT INLINE WITH THE GP STYLE.
USUALLY VIDEOS LIKE THESE ARE BASED AROUND THE BEHIND THE SCENES OF THE STILL PHOTOGRAPHER BUT WE WANTED TO TRY AND CREATE SOMETHING AGAINST THE GRAIN. WE APPROACHED THIS BY SHOOTING SEQUENCES OF SHOTS MORE LIKE A SHORT FILM AND ONCE I'D DONE A FEW, I WAS ON A ROLL AND WAS ENVISAGING HOW THIS WOULD COME TOGETHER IN POST.
I HAD MY HANDS FULL ON THIS SHOOT AS WAS FILLING 2 ROLES, DPING AND DIRECTING TALENT FROM BEHIND THE CAMERA, SO I'M REALLY STOKED WITH THE WAY THE END PRODUCT CAME TOGETHER, BIG PROPS TO MARK BLONDEL AT WHERE THERE'S SMOKE FOR THIS ONE.

DIRECTOR OF PHOTOGRAPHY - TOBY HESLOP