GATORADE - THE FUEL WITHIN
FILMING FOR GATORADE'S 2012/13 SUMMER CRICKET CAMPAIGN, WE MADE THE TREK UP NORTH TO DARWIN TO FILM THE AUSTRALIAN MENS CRICKET TEAM IN TRAINING.
SHOOTING WITH THE AGENCIES DIRECTORS FROM DDB SYDNEY, THE MEDIA WE SHOT IS TO BE USED ACROSS THE CAMPAIGN FOR TVC, BRANDED ENTERTAINMENT AND RELEASE TO NINE NETWORK FOR CONTENT STORIES.
I SHOT USING OUR RED EPIC CAMERA, MOSTLY AT HIGH SPEED FRAME RATES TO DETAIL JUST HOW MUCH THE MENS CRICKET TEAM EXHAUST THEMSELVES DURING THESE TRAINING SESSIONS IN 40 DEGREE HEAT. BY THE END OF THE PROJECT I HAD CONSUMED A FEW GATORADES MYSELF TO RE-HYDRATE.
PRODUCTION - DDB SYDNEY
DIRECTOR OF PHOTOGRAPHY- TOBY HESLOP
RED EPIC / CANON EF
GATORADE - THE FUEL WITHIN
FREE TO AIR & PAID TV BROADCAST, CINEMA & ONLINE CONTENT ADVERTISING
PRODUCTION - DDB SYDNEY
DIRECTOR OF PHOTOGRAPHY- TOBY HESLOP
